Every business is unique; the decisions are not. These guides distill what thirty years of sitting beside owners has taught us about the choices every company eventually faces.
The strategy library
- Starting a business the right way — the launch checklist: entity, EIN, licenses, accounts, and the setup mistakes that cost money for years.
- Choosing your entity — sole prop, LLC, S-corp, C-corp: the real tax and liability differences, without the internet folklore.
- Hiring your first employees — payroll obligations, contractor-vs-employee rules (where the penalties live), and what a hire truly costs.
- Pricing for profit — fully-loaded costs, margin math, and why "busy but broke" is a pricing problem.
- Managing cash flow — the 90-day forecast habit that prevents almost every cash emergency (see also our service).
- Getting financed — what lenders weigh and how to package a fundable request (see Bank Financing).
- Protecting the business — insurance layers, internal controls, and the documents every owner should have signed before they're needed.
- Preparing your exit — value drivers, and why exits planned five years out pay best (see Succession Planning).